'La Couple' sold at Pop Mart
The trend of Gen Z choosing 'dupe (substitute)' instead of luxury goods is derived from 'duplication,' meaning 'imitation,' referring to similar products released at lower prices by imitating the design or features of high-end brands. The psychology of the younger generation, who value value for money while not wanting to keep up with trends, has led to steady popularity of DUPE products. ,,, this trend aligns with the 'rational consumption' trend of not giving up on trends despite inflation and economic uncertainty, such as purchasing 'Lapupu,' which is modeled after the popular figure 'La Pupu' at Chinese pop marts. One netizen said, "I can't buy luxury goods because my income isn't high, but most of the DUPE products I bought were satisfying in terms of quality," and added, "If it's an item that's obviously out of fashion, there's no reason to buy from a famous brand." This DUPP phenomenon is especially noticeable among young people, including Generation Z, because they offer the best value for high-end brand products. In particular, DUPE consumption is spreading mainly in cosmetics, and Daiso's 'Artifred Color Balm,' launched last year in collaboration with beauty brand Son & Park, became a popular affordable version of Chanel beauty products, causing a surge in stockouts. He said he had debt before. While Chanel products are priced in the 60,000 won range, Daiso products sell for 3,000 won, quickly becoming popular items. Recently, videos comparing luxury brand perfumes with Zara perfumes can be easily found on YouTube and other platforms.
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