According to the retail industry, since the 13th, Starbucks has restricted outside food and beverages at all stores nationwide and posted notices to inform them, stating, "This is a measure to ensure all customers can use the store in a comfortable environment," and " This is a decision to maintain hygiene and order inside the store," but customers accompanied by infants are exceptionally allowed to consume baby food. Until now, Starbucks had only allowed outside food to be consumed without strong aroma, but some customers have abused this by eating outside lunchboxes or staying for long periods without ordering, causing frequent congestion and inconvenience inside the store. Starbucks' founding philosophy was 'selling space, not coffee,' where anyone could sit and freely use Wi-Fi and outlets, making Starbucks a 'cultural icon.' However, after COVID-19, the situation changed; seats decreased and takeout shifted, shaking the identity of a 'place to stay,' and people began to work long hours without orders. As the number of 'free guests' staying, even paying customers are finding fewer seats. This measure is ultimately interpreted as a strategic shift from a 'space open to everyone' to a 'customer-centered space,' with social media voices showing support such as "We should have done this much earlier," "I saw someone bring snack sets to eat," and "If consideration continues, people will think it's a right." In particular, "Other brands at coffee shops Drinking coffee is considered impolite," which resonated with many people. ,,,Have you seen these damn scoundrels??? ??? drinking coffee from other stores there . A franchise expert added, "Many 'quiet customers' who have not been able to express their complaints until now are probably actually welcoming them."
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